The Return of the Urban Decay Naked Palette: Shop the OG While It’s Still in Stock

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Ulta

By Carolin Lehmann

Published: 9:13 AM PDT, August 21, 2024

Nostalgia is trending and Urban Decay has a throwback up its sleeve.

Picture it: The year is 2012, and your bestie is sitting in front of the mirror absolutely slaying her eyeshadow look, thanks to her OG Urban Decay Naked Eyeshadow Palette.

If this scene tickles your nostalgia bone, Urban Decay has something for you. The makeup brand brought back its original Naked palette so we can create that coveted eyeshadow look once again.

Has there ever been a more popular eyeshadow palette than the Naked? We're unsure, but we're surprised she ever left town. The Naked has sold $1 billion and 30 million units since its inception. Urban Decay has released newer versions of the Naked palette that are still available now, but enough people have yearned for the OG that, for a limited time, she's back, baby.

In case you forgot, the OG Naked features 12 neutral eyeshadow shades in mattes, metallics, shimmers and satins. She's versatile, helping you create natural looks or smokey eyes.

Ditch that old Naked palette you've been clinging to and upgrade to a brand new OG Naked while you still can. The ORIGINAL Naked Eyeshadow Palette won't be in stock forever. Snag your palette now at Ulta or the Urban Decay site.