Rihanna grabbed a Fenty compact from her dancers to check her makeup between songs.
The queen of product placement! Rihanna pulled out a Fenty Beauty compact during her Super Bowl halftime performance on Sunday.
The Oscar-nominated singer took the stage for an epic medley performance during the inaugural Apple Music Super Bowl halftime show, and debuted her baby bump onstage. Her rep confirmed the pregnancy shortly after the performance.
"Rihanna adores being a mom and it’s her biggest accomplishment in life. Her and A$AP have always wanted to grow their family and have another baby together," a source tells ET. "They have been talking about expanding their family for quite some time. Being a mom is a dream come true for Rihanna and she takes so much pride in it."
RiRi stole the show in a a bright red Loewe jumpsuit with a glossy bustier and an Alaïa puffer coat in the same color over the top. Toward the end of the performance, she paused to check her makeup with a Fenty compact -- fans online were quick to commend her promotion.
"Rihanna inserts brief promo for her Fenty Beauty line during halftime show, saves $7 million for a commercial," one Twitter user wrote.
A press release later confirmed that the rest of her makeup, including Rihanna's iconic red lips, was also Fenty.
Rihanna launched Fenty Beauty in 2017, named after her legal surname, Fenty. The venture helped her reach billionaire status in 2022. After the performance, the Savage X Fenty by Rihanna Twitter account announced that the singer's backup dancers -- dressed uniformly in white -- were also wearing Fenty sports bras and boxers.
RiRi kicked off her performance with "B***h Better Have My Money," before launching into "Where Have You Been," "Only Girl in the World," "We Found Love," and "S&M." The second phase of the show started with "Work," before she went into "Wild Thoughts" and "Pour it Up." She finished with "All of the Lights," "Run This Town" and "Umbrella."
The 2023 Super Bowl airs Sunday, Feb. 12 on Fox. Stay tuned to ETonline.com for more exclusive Super Bowl content coming your way before game day! Additionally, CBS Sports has full in-depth Super Bowl coverage.
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