With her kids growing up, it seems the 36-year-old designer just isn't ready to let go of the baby phase.
Jessica Simpson has expanded her fashion empire yet again with a step back (in time)!
The 36-year-old fashion designer recently launched an adorable baby collection, sold exclusively at Babies R Us, which she debuted with a cute fashion show in her hometown of Fort Worth, Texas.
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Simpson teased the fashion show on her Instagram last week.
"A fun treat for my hometown," she wrote. "thanks #babiesrus @jessicasimpsonstyle #JSbaby."
Her brand's Instagram gleefully shared some of the sweetest moments from the show.
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With own kids growing up, it seems Simpson just isn’t ready to let go of the baby phase. The singer couldn't believe it when her daughter, Maxwell, turned 4 in May.
"This beauty is at the end of her 3's," she captioned an adorable pic of her mini-me. "#HOLDYOURHORSESMAY1."
Find out more in the video below.