Katrina Bowden Makes Jordache Cool Again
Looks like iconic denim brand Jordache is set for a big comeback now that they've enlisted 30 Rock hottie Katrina Bowden to be the face of their new campaign.
Jordache is set to unveil a national commercial in September starring Bowden (their return to TV after 20 years!), and directed by America's Next Top Model judge Nigel Barker. The fall 2011 commercial shot in Brooklyn, New York will take viewers on a "fashion journey through time", and features the impossibly fit Bowden in everything from the Farrah Fawcett-inspired high-waist flares all the rage in the seventies, to denim duds inspired by today's sleeker designs.
Judging from how great Bowden is looking in the just-released commercial stills, start dusting off that acid-wash jean jacket you just couldn't get rid of -- because Jordache is definitely back!