Prince William and Kate Middleton Go Hollywood

The moment America's been waiting for is finally here. Prince William and Kate Middleton have arrived in California! Take a look at what's in store for the royal couple during their first day in L.A.!

The couple, who just left their 12-day Canadian excursion, landed at LAX this afternoon. As always, Kate looked stunning, wearing a lavender Peridot dress by Roksanda Ilincic. Their first order of business will be to attend Variety's Venture Capital and New Media Summit held at the Beverly Hilton hotel. From there, the two will head to the place they'll call home for the next couple of days, the British Consul-General’s Hancock Park estate.

The summit will address technologies to help facilitate growth within the media industry in today's digital age. The Duke and Duchess of Cambridge will be there to promote Tech City, a developing hub for technology investment and expansion in the U.K. Some celeb in attendance include Brett Ratner, Chelsea Kane and Mark Cuban to name a few. The fun doesn't stop there though for William and Kate's jam-packed first day.

Afterwards, they'll head over to the Consul-General's home for a high-profile reception where they'll get to meet some of the who's who in L.A. With this itinerary, one thing's for sure: they're certainly starting their West Coast trip with a bang!