Jennifer Aniston Launches New Wistful Fragrance

Jennifer Aniston launched her new self-titled fragrance at Sephora Lexington Avenue in New York City on Thursday and ET was there to chat with the star on how this new business venture came about.

"It was inspired by many things and it took quite a long time to sort of develop, which I really enjoyed the process," said Jennifer, who admitted that she's always had a penchant for "mixing scents." "Of all the things you get approached about, this one sort of felt organic and right."

Jennifer called on her California upbringing while developing the aroma inspired by the smell of a wood fire on a summer evening. Even the bottle holding the fragrance is reminiscent of the Golden State with its fluid shape meant to represent a cresting wave.

Click the video to her how the former "Friends" star began her tradition of formulating unique scents for her friends' weddings.