The Lakers star debuted a skin, hair and beard care line with items priced at just $10 each — and it's getting great reviews.
LeBron James has so many impressive endeavors that it's hard to keep up: All-Star and Olympic athlete, TV talk show host, restauranteur, sports team mogul, and now, skincare company founder. Currently in Paris, helping the U.S. men's national basketball team to victory, you can be sure his grooming game will be on point with help from his brand, The Shop.
Shop Men's Skincare from The Shop
The line is named after his Emmy-winning, community-connecting HBO series, where he sits in discussion with artists, entertainers and athletes from Jason Sudeikis to Drake to Naomi Osaka. Based on the idea of barbershop conversations, a skin and hair care line felt like a natural extension, according to Paul Rivera, Co-Creator of The Shop.
The Shop Men's grooming line includes seven high-performance skin, hair and beard products. According to a press release for the brand, the product line offers multi-beneficial, nourishing vegan and cruelty-free formulas that are gentle to the skin, simple and effective to use and have benefits.
The line is priced modestly at just under $10 per product and is available through Walmart. Watch a video with LeBron James, Maverick Carter and Paul Rivera introducing The Shop men’s grooming line. Then shop the products below and stay smooth out there.
Face Wash Daily Exfoliating Cleanser for Men, All Skin Types
The well-rated facial wash has people saying things like, "The cleanser has a gentle formula with fine exfoliating particles that effectively remove dirt and dead skin cells without causing irritation."
Face Lotion Daily Hydrator for Men
The brand says it is a lightweight lotion for everyday use after shaving. The brand also states that it is not heavy or greasy but supports the skin's protective barrier.
The Shop 2-in-1 Hair Wash Daily Moisturizing Shampoo & Conditioner
Clean and condition hair in one step and keep the barbershop-fresh feeling going until your next trip.
Shave Cream Soothing Skin Guard for Men, for All Skin Types
The Shaving Cream helps cushion the skin for an improved shaving experience, a closer shave and protection from razor burn and bumps.
Aftershave Toner Anti-Bump Solution with Witch Hazel for Men
Said to refresh, soothe and hydrate, this post-shave toner is also formulated to help prevent shave bumps.
Beard Cream Leave-in Conditioner with Vitamin E and Avocado
Shea butter, avocado oil and aloe are some of the beard- and skin-nourishing ingredients in this leave-in cream.
The Shop Nourishing Hair Pomade
If your thick or coily hair could use some moisture and light, non-sticky hold, try the pomade.
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