The actress launches her first ready-to-wear brand, Happy x Nature, which is perfect for festival season.
Kate Hudson is adding another brand to her fashion portfolio!
The 39-year-old actress and entrepreneur, who co-founded activewear brand Fabletics, debuted her first ready-to-wear line on Thursday, called Happy x Nature in partnership with New York & Company.
It's aptly titled as the SoCal-bred Hudson is known for her down-to-earth, boho chic style, and the clothes itself are created with an eco-friendly mission. According to the website, the brand is committed to minimizing environmental impact by implementing sustainable solutions such as using organic and recycled fabrics and bio-degradable packaging.
Although most eco-friendly brands tend to be higher in price, Hudson's collection is pleasantly affordable with pieces retailing from $50 to $200.
The designs combine femininity and laid-back, West Coast style, boasting flowy printed blouses, off-the-shoulder dresses and wide-leg denim -- all pieces we can totally see the sunny blonde wearing daily.
Hudson teased the collection last week as she shared the dreamy campaign video, featuring the star herself in various outfits embarking on a road trip in the desert. The blonde beauty's boyfriend, Danny Fujikawa, with whom she shares 6-month daughter Rani Rose, edited and composed the music for the video.
Peek our favorites from Happy x Nature's first launch ahead!
Shop the Collection:
Happy x Nature Meadow Flower Cropped Blouse $78
Happy x Nature Savanna Maxi Dress $148
Happy x Nature High-Rise Wide Crop Jean $98
Happy x Nature Summer Love Crop Top $78, Summer Love Skirt $68
Each product has been selected, and each product’s style has been reviewed, by our editorial team; however, we may receive affiliate commissions from some links to products on this page. Prices listed are subject to change by the retailer.
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