Lionsgate and Blumhouse are teaming up for a pop-up experience in Los Angeles for their upcoming horror film, 'Imaginary.'
Get spooked! Lionsgate and Blumhouse are gearing up to release their new horror movie, Imaginary, on Friday, March 8, starring DeWanda Wise, Tom Payne, Taegen Burns, Pyper Braun, Veronica Falcon and Betty Buckley.
In anticipation of the premiere, thriller fans in Los Angeles, California, are invited to immerse themselves into the film with Blumhouse Presents: Chauncey’s Imaginary Playhouse, a pop-up experience designed by Experiential Supply Company from Saturday, Feb. 24-Saturday, March 2.
Attendees can expect to unlock their imaginations as they make their way through the scary playhouse filled with plenty of photo opportunities.
"We love creating experiences where our movies can come to life. Your teddy bear will never look the same, and Blumhouse Presents: Chauncey's Imaginary Playhouse is the perfect way to get audiences ready to see the movie," Jason Blum, Blumhouse CEO and founder, said in a press release.
Jeff Wadlow, director and co-writer of the film, added, "Imaginary is not just a scary story about a forgotten imaginary friend looking for revenge – it's a movie about the terrifying potential of imagination, and how it can be used to access a frightening new world with very real consequences."
"We also have seen audiences thrill at experiencing horror come to life, as with our SAW experience in Las Vegas. When you combine that with Blumhouse, a name audiences trust to uniquely and authentically scare them, you get an extremely fun and memorable marketing experience that’s the perfect setup for a terrifying movie," Dani Otero, Senior Vice President of Global Paid Media at Lionsgate, continued.
Blumhouse Presents: Chauncey’s Imaginary Playhouse is located at 8175 Melrose Ave. West Hollywood, California 90046. Admission is free and reservations are recommended through www.imaginaryplayhouse.com.
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