By Antoinette Bueno
9:47 AM PDT, July 1, 2014
Gwyneth Paltrow serves up some serious glamour in her latest campaign for Max Factor, channeling fashion icons Madonna, Audrey Hepburn, Brigitte Bardot and Farrah Fawcett.
"With such a rich heritage in Hollywood Glamour, Max Factor has gone back to its roots to celebrate the iconic work of Mr Max Factor … the original architect of personal glamour and the man responsible for some of the most transcending beauty looks of all time," the brand tells Grazia about the head-turning campaign.
And clearly, a usually natural looking Gwyneth was game to go all the way with the looks, starting with Madonna. Rocking a super-'80s look, Gwyneth committed in a sheer lace shirt and chains, complete with sporting some shocking hot-pink hues on her famous face.
Click the pics to see Gwyneth channel other famous ladies from the decades!
Gwyneth Goes Glam
![](https://www.etonline.com/sites/default/files/styles/640xh/public/slides/147992/set_gwyneth_paltrow_madonna.jpg?width=1024&quality=80)
"With such a rich heritage in Hollywood Glamour, Max Factor has gone back to its roots to celebrate the iconic work of Mr Max Factor … the original architect of personal glamour and the man responsible for some of the most transcending beauty looks of all time," the brand tells Grazia about the head-turning campaign.
And clearly, a usually natural looking Gwyneth was game to go all the way with the looks, starting with Madonna. Rocking a super-'80s look, Gwyneth committed in a sheer lace shirt and chains, complete with sporting some shocking hot-pink hues on her famous face.
Click the pics to see Gwyneth channel other famous ladies from the decades!
Audrey Hepburn
![](https://www.etonline.com/sites/default/files/styles/640xh/public/slides/147992/set_gwyneth_paltrow_audrey_hepburn.jpg?width=1024&quality=80)
Brigitte Bardot
![](https://www.etonline.com/sites/default/files/styles/640xh/public/slides/147992/set_gwyneth_paltrow_brigitte_bardot.jpg?width=1024&quality=80)
Farrah Fawcett
![](https://www.etonline.com/sites/default/files/styles/640xh/public/slides/147992/set_gwyneth_paltrow_farrah_fawcett.jpg?width=1024&quality=80)