The sweet song is our first taste of Swindell's forthcoming album.
Cole Swindell takes a walk down memory lane in his latest music video.
The 34-year-old country star travels backwards through an ill-fated relationship in the heartfelt visual for his new single, "Break Up in the End," which premieres exclusive on ET, below.
"I'm excited for everyone to see the new video because it’s so different from any other video I have done," Swindell said. "I love how it begins with the end of a relationship and takes you back, in reverse, through all the times you spent together and ending with the first night you met. It was such a blast getting to work with everyone that was involved in it."
"Break Up in the End" is Swindell's ninth career single, following an impressive seven No. 1 singles as a solo artist. The song, written by Jon Nite, Chase McGill and Jessie Jo Dillon, is also Swindell's first offering from his forthcoming third studio album, expected out later this year via Warner Bros. Records. In a press release announcing the project, Swindell called the song, "the perfect set up of what's to come."
The video is directed by Jay Martin and pairs Swindell with leading lady Alicia Watson.
In addition to the video above, Swindell has also unveiled an alternate version on Spotify. See it here.
Next week, Swindell will wrap his first career-headlining Reason to Drink Tour in Los Angeles with Chris Janson and Lauren Alaina. He's come a long way in just three years, after adorably celebrating his Best New Artist ACM Award with ET in 2015.
"I never want to let it go," he gushed over his new trophy at the time. "It's amazing – amazing. I can't believe it." See the sweet flashback moment below!
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