These brands are helping people be their best selves all year round.
We're officially in February, which means it's Black History Month: one of many great times to support Black-owned businesses. Not only do we love Black-owned fashion and beauty brands, but we also appreciate the Black-owned companies creating products that exist in the health and wellness sphere.
For those of us prioritizing health and wellness in 2024, it's good to know that some of the best products in the industry come from Black-owned businesses. The wellness space is full of brands founded and run by Black business owners and rooted in Black joy. We're talking aromatherapy candles, shops for plant parents, fitness-minded podcasts and more, all shattering stigmas and creating spaces with the Black community in mind.
To spotlight a few Black-owned brands to support, we've listed some of our favorites in the health and wellness space below. But don't just shop these Black-owned businesses today in honor of Black History Month — support them regularly, engage with them on social media (you'll be surprised at the impact your likes, follows and comments can make!), and spread the word to your friends, family and peers.
Ahead, meet some of the Black-owned health and wellness companies to support during Black History Month and beyond.
Harlem Candle Company
Creating a soothing and relaxed at-home space arguably begins with simply lighting a great candle — and Harlem Candle Company has more than a few in their inventory that provide just as much positive energy as they do peace. These scented candles, created by lifestyle and travel expert Teri Johnson, are a manifestation of her love for Harlem and its rich culture.
Harlem Candle Company Renaissance Langston Luxury Candle
Add ambiance with the heady, rich scents of tobacco, amber, leather, clove and vanilla scent — inspired by the revolutionary poet Langston Hughes.
Grounded Plants
Plants as therapy? Grounded Plants cofounders Mignon Hemsley and Danuelle Doswell say yes. Their online shop is packed with varieties like golden pothos and aloe vera to help you decompress and disconnect, resulting in a healthier and happier you.
Jade Plant
For the green thumbs out there, this little jade plant will be a cute, lively piece to add to your home.
Ustawi
Named after the Swahili word for "wellness," Ustawi's line of skincare is specifically formulated with melanin-rich skin in mind. The brand is created in tandem with board-certified dermatologists to deliver the most effective and safe products for your skin.
Red Clay Mask
Packed full of antioxidants, this red clay mask — rated 4.6 out of 5 stars — can help minimize oil while hydrating your skin. Vitamin C plus niacinamide and baobab fruit work to brighten your skin and create a more even tone.
My Therapy Cards
Dr. Ebony Butler is in the business of wellness. After seeing the racial disparities present in her work first-hand, Butler founded My Therapy Cards — a basic (yet totally adorable) card deck that's created specifically to help women of color better understand their mental health and ultimately take control of their well-being destiny.
My Therapy Cards Adult Bundle
Buy this deck for yourself or someone close to you. You can also donate a pack to a man or woman of color who is chosen by the My Therapy Cards team.
Postal Petals
Business in bloom! Los Angeles–based Black entrepreneur Talia Boone used the early days of the pandemic to launch a completely genius farm-to-table flower delivery platform. Postal Petals works much like a produce delivery service, shipping hand-picked boxes of fresh, seasonal flowers and greenery that you can arrange — or learn to arrange — to perfectly suit your home and style preferences. Boxes come in three sizes and include six to 15 bundles of fresh flowers from carefully chosen farm partners, as well as care and design tips. (You can also seek out ideas on Postal Petals' Instagram feed.) Find calmness in arranging the flowers solo or grab up to five friends and book a Petal Party virtual workshop, where you'll all design your own masterpieces from the same bundles.
Postal Petals Beanie Box
Want to send a loved one a sweet little something? Postal Petals makes it easy with its ready-to-ship arrangements.
The Honey Pot
What does it mean to be the first plant-based feminine care system on the market? For Honey Pot CEO Bea Dixon, it's personal — she suffered from bacterial vaginosis for months before starting her herb-powered line of products to cleanse, protect and balance the vagina.
The Honey Pot Sensitive Feminine Wash
Looking for an intimate cleanser? This sensitive option from The Honey Pot will balance your pH level to boost moisture and soothe your most intimate area.
Balanced Black Girl
This uplifting podcast, book club and supportive wellness community for women of color was founded by Lestraundra “Les” Alfred, a fitness trainer and nutrition coach.
Balanced Black Girl Reset Journal
Want more guidance for your wellness journey? Opt for a reset journal from Balanced Black Girl, which is a 365-day PDF journal that includes six months of guided prompts to encourage reflection and growth.
BOLDEN
"What drives us at Bolden, is to do the necessary work and earn our place as a trusted voice that inspires women to nurture, value, and love their natural beauty," said best friends and business partners Chinelo and Ndidi about their skincare brand. Made specifically for brown and Black skin, its acne treatments, dark spot correctors, glow enhancers and other products are vegan and cruelty-free.
Bolden Brightening Moisturizer Face Sunscreen SPF 30
Protect your skin from the sun without worrying about white cast using Bolden's vitamin C-enhanced sunscreen for sensitive skin.
Supergut
Supergut, previously known as Muniq, is a line of science-based nutritional shakes that feed your gut with natural prebiotic-resistant starch fibers to promote a healthy gut microbiome, help manage blood sugar and strengthen immunity, among other health benefits. The shakes were formulated with the diabetic community in mind but are a match for anyone wanting to improve their health from the inside out – there's even a vegan chocolate option. CEO Marc Washington founded Supergut in honor of his later sister, Monica, as a nutrition solution that would have empowered her to take greater control of her health.
Supergut Prebiotic Resistant Starch Shake
Maintaining a plant-based diet comes easier with Supergut's vegan shake mix. Mix it in with water or your favorite type of milk and you're set.
Love Notes LLC
Founded by Brooklyn-based Nya Kam, Love Notes hand-pours custom blended aromatherapy candles in heavenly scent combos like lemon verbena-ginger-mint and black amber-lavender-pear. Love Notes also sells Self-ish body teas, for those seeking an extra-luxurious bathing and soaking experience.
Love Notes Love Note No. 6 Glass Candle
With notes of lemon verbena, ginger and mint, this will be the essential candle to add new life to your home. Plus, when you've burned through the candle, you can reuse the glass container.
Glamourina
Glamourina activewear was founded in the hopes of helping women of color to live healthier lifestyles – not only on their own terms, but in their own favorite styles too. The Black-owned and size-inclusive brand sells everything from sports bras and leggings to biker shorts, logo hats and more.
Glamourina Blacker the Berry Sports Bra
Being sporty and stylish go hand-in-hand. Whether you're hitting the gym, heading out for a walk or indulging in some at-home yoga, you can feel good and look even better with these athleticwear styles from Glamourina.
Golde
Trinity Mouzon Wofford is the powerhouse behind Golde, a Brooklyn-based vegan company that makes superfood-boosted wellness and beauty essentials. Their latte blends and face masks are filled with ingredients like turmeric, matcha and spirulina, and their Instagram feed is filled with recipes, tips and inspo.
Pure Matcha
This great matcha is shade-grown and cold-processed in Uji, Japan.
BLK+GRN
BLK+GRN is all about community. The company's website is an all-natural marketplace that connects Black people with high-quality, toxic-free brands like Dirt Don't Hurt (pictured above), and the weekly BLK+GRN podcast spotlights Black female artisans, their stories and their products.
Essential Oil Blend
Choose from a variety of essential oil blends like mint and eucalyptus.
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