Lively's hair care brand ditches daily conditioner in favor of nourishing hair masks, which the actress swears by.
We've got some gossip, girl: Blake Lively just dropped a hair care line. The entire line is under $25 per item, and though it just launched yesterday, it's already getting five-star ratings. The line is named Blake Brown, the actress's real name, and it's available only at Target.
If you've been a Lively fan since The Sisterhood of the Traveling Pants or her more recent work, the Taylor Swift bestie has something everyone can agree on: great hair. Her enviable tresses may be something she was born with (though a team of stylists never hurts,) but it seems fitting that the actress might venture into hair products. The line consists of eight products for showering and styling, all with lovely fragrance notes such as black currant vanilla and wild nectar santal.
The line consists of shampoos, masks, a leave-in potion and mousse. According to the site, Lively spent seven years creating and personally testing every element of this collection. The actress has been holding out on her hair beauty secret until now. "I switched exclusively to a shampoo and mask system 20 years ago and have never looked back," she says, which is why there are no conditioners in the line.
Scroll on to shop the product line debut and see if you agree that this is a memorable-smelling, luxe hair care line. Every product is vegan, cruelty-free, and free of ingredients like silicones, parabens, phthalates and other undesirables. Plus, the incredibly chic packaging is eco-friendly.
Amber Vanille Dry Shampoo
August is peak dry shampoo season, and the brand boasts this one absorbs oil, product buildup and impurities while eliminating odor.
Wild Nectar Santal Fundamental Nourishing Shampoo
The Wild Nectar Santal shampoo is for dry hair and is scented with bergamot, fig, cardamom and sandalwood. The brand claims it visibly smooths and tames frizz.
Blackcurrant Vanille Glam Mousse
A volumizing, non-sticky, frizz-fighting and lovely-smelling mousse might be our new bestie.
Wild Nectar Santal Fundamental Nourishing Mask
Infuse hair with hydration and softness while encouraging shine and less frizz by ditching regular daily conditioner for a hair mask.
Sandalwood Rich Reset Pre-Shampoo Mask
Use this deep mask weekly before shampooing. It's scented like vanilla and sandalwood, which sounds like a real hair treat.
Bergamot Woods All-In-Wonder Leave-In Potion
We appreciate that the entire line focuses on hair health. This leave-in potion is said to detangle, tame flyways and fight frizz while prepping hair for styling.
Sandalwood Vanille Fundamental Strengthening Shampoo
Enriched with plant proteins, this shampoo restores the appearance of damaged hair, according to Blake Brown.
Sandalwood Vanille Fundamental Strengthening Mask
Made for damaged hair, the strengthening mask helps to make hair soft and smooth and smells like vanilla, amber, vetiver and sandalwood.
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