Support the community by shopping these fashion and beauty brands.
In addition to educating ourselves, encouraging conversations with family, friends and colleagues and donating to organizations fighting against racial injustice, one great actionable way to support the Black community is to #ShopBlack from Black-owned businesses.
To help you support Black entrepreneurs, we put together a list of Black-owned fashion and beauty companies. Black business owners navigate new ways of serving their communities and handling the day-to-day stress of keeping a business afloat, all while dealing with the continued fight against racial injustice and systemic racism — which have plagued American life for centuries. Supporting these companies means so much as we strive to improve the systems within our country and around the world.
Below, we've listed the Black businesses in the fashion and beauty spheres that we love. Scroll through to learn more about these amazing brands.
ANDREA IYAMAH
Andrea Dumebi Iyamah, a Nigerian fashion designer, is the name behind this bold and expressive clothing, swimwear and resort-wear brand. Influenced by her African heritage, her designs are taken from elements of nature and use daring jewel tones.
Egu Crochet Dress
Check out this stunning crochet mini dress with bell sleeves from Andrea Iyamah.
Beauty Bakerie
Founder Cashmere Nicole's baked goods-inspired cosmetics line boasts cruelty-free makeup for lips, eyes and face with an inclusive range of shades. If you shop at Target, you've probably seen pieces from this adorable cosmetics collection.
Beauty Bakerie Blending Egg Beauty Sponges
Blend your makeup seamlessly with this six-pack of beauty sponges packaged like a carton of eggs.
BEAUTYBEEZ
Brittney Ogike noticed a lack of Black haircare production in Los Angeles, and Beautybeez was her solution. At Beautybeez, women of color have a place to shop for the best in hair care, beauty, skincare, wigs and extensions. Not only that, but those in Los Angeles can also check out the flagship store and relax in the in-store spa, get braids from in-house stylists or just explore in a space created specifically for them.
Money Maker
Pick up this affordable lace front wig.
Black Girl Sunscreen
One of the first brands to create sun protection specifically formulated for deeper skin, Black Girl Sunscreen is revolutionary for creating sunscreen without the dreaded white cast left by most products. The completely clear sunscreen line protects melanated skin while also moisturizing.
Moisturizing Sunscreen Lotion SPF 30
Paraben-free, fragrance-free, oxybenzone-free, octinoxate-free, silicone-free, aluminum-free, cruelty-free and vegan, this SPF 30 sunscreen helps protect against sun damage, fine lines and hyperpigmentation.
BOLDEN
Featured in Cosmopolitan, The Cut, Forbes and more, California-based skincare brand BOLDEN will help you get the best skin of your life. Its acne treatments, dark spot correctors, glow enhancers and other products are vegan and cruelty-free.
Bolden Brightening Moisturizer Face Sunscreen SPF 30
Protect your skin from the sun without worrying about white cast using Bolden's vitamin C-enhanced sunscreen for sensitive skin.
Bossy Cosmetics
After spending twenty years burning out in corporate finance, Aishetu Fatima Dozie decided to create a makeup brand that cares about how women feel, starting from the inside and moving out. Bossy Cosmetics' core philosophy is to ignite confidence in women by offering them ethically made beauty products to empower ambitious women to feel good and look good and do good all at once.
Bossy Cosmetics Vegan Lipstick Matte
There's a reason this lipstick ended up on Oprah's Favorite Things of 2021. With a formula that delivers long-lasting, ultra-rich color that's still lightweight, this is a lipstick you're going to want to invest in.
Brandon Blackwood
Fashion genius Brandon Blackwood designs bags, outerwear and accessories that make a bold statement. His colorful and vivid designs have many fans, including the singer and style icon Megan Thee Stallion.
Nia Genuine Shearling Crossbody Bag
This cozy shearling bag is ideal for winter.
Bread Beauty Supply
Bread Beauty Supply is a haircare line of shampoo alternatives and co-wash products made with clean formulas for kinky, curly or coily hair by founder and CEO Maeva Heim.
Hair-Wash
A milky cleanser specifically created for women with type 3a to 4c curls.
Brother Vellies
Founded by Aurora James, Brother Vellies is inspired by traditional African design practices. Their stylish accessories are handcrafted by artisans all over the world.
Stell Ruffle Pointed Toe Mule
It doesn't get prettier than these ruffle mules. Don't delay, because they're selling out fast.
Briogeo
Founder Nancy Twine creates performance-driven haircare products using clean ingredients inspired by her grandmother's homemade beauty recipes.
Don't Despair, Repair! Deep Conditioning Hair Mask
This deep conditioning mask nourishes all hair types with a blend of algae extract, B vitamins, almond oil and rosehip oil.
ByChari
Everyone from Michelle Obama to Selena Gomez has sported the personalized letter necklaces from ByChari, founded by Jamaican-born jewelry designer Chari Cuthbert.
Coco Hoops
These stunning hoops feature real pearls.
Camille Rose Naturals
Since 2011, Camille Rose's CEO and founder Janell Stephens has pioneered inclusion in the beauty industry. Camille Rose has now become one of the most popular and widely distributed Black-owned brands on the market, available at Amazon, Ulta, Walmart, Sally’s Beauty, Whole Foods, Walgreens, CVS and more. The brand not only has a wide variety of haircare products, but bath, body and candles as well.
Rosemary Oil Hair and Scalp Cleanser
Formulated with a blend of castor oil and peppermint and rosemary essential oils, this hair cleanser smells great, removes buildup, and claims to promote healthy hair growth.
Coco and Breezy Eyewear
Twin sisters, designers and a DJ duo, Corianna and Brianna Dotson's eyewear styles have been sported by music's biggest stars like Alicia Keys and Nicki Minaj. The brand offers both sunglasses and opticals.
Coco and Breezy Amazonian
Yes, you need another pair of sunglasses to add to your collection — and this cool, vintage-inspired option is the perfect choice.
Fenty Beauty
From her lingerie and lounge line to best-selling makeup and skincare lines, is there anything Rihanna can't do? Fenty Beauty is best known for its industry-leading range of foundation shades, but the brand's vivid highlighters, hydrating toners and more are equally worth the hype.
Pro Filt’r Soft Matte Longwear Liquid Foundation
Not only does Rihanna's foundation line have a shade for literally everyone — 50 shades, to be exact — it also boasts a shine-free finish and pore-minimizing, imperfection-blurring formula. Plus, it has high-tech climate-adaptive technology, meaning it's resistant to sweat and humidity: no more sliding, creasing foundation while smoothing out uneven skin.
Flawless by Gabrielle Union
Gabrielle Union hasn't aged a day since her '90s teen romcom stardom, which is why we trust the actress with all things beauty. Her beauty brand, aptly named Flawless by Gabrielle Union, creates affordable hair products for every type, texture and length.
Repairing Deep Conditioning Hair Treatment Mask
This affordable hair mask is made for curly and coily hair. It moisturizes with coconut, passionfruit seed, castor seed and avocado oils.
House of Aama
Designed by mother and daughter duo Rebecca Henry and Akua Shabaka, House of Aama's timeless clothing and accessories convey the Black experience with storytelling and nostalgic, historical references.
Night Sky Maxi Dress
Try the sheer dress trend with this stunning mesh number. It has a sexy scooped back.
Kim Kimble Signature Collection
Hollywood hairstylist Kim Kimble's brand offers haircare, hair repair products, accessories and styling tools great for curly hair textures.
Infrared Professional 2" Ceramic Tourmaline Flat Iron
This affordable hair straightener produces negative ions and far-infrared heat to eliminate frizz and add shine.
KNC Beauty
KNC Beauty by Kristen Noel Crawley is where you can shop chic, star-shaped, retinol-infused eye masks and collagen-infused lip masks, both made with natural ingredients.
Supa Balm
Keep your lips hydrated with moringa, cotton and kukui oils. Choose from mint and rose flavors.
Mented Cosmetics
Co-founders Amanda E. Johnson and KJ Miller began Mented Cosmetics when they couldn't find the perfect nude lip shade for their skin tone. Mented has expanded from its original nude lipsticks to all makeup categories that offer shades for women with dark skin tones.
Blush
Mented's highly pigmented powder blush is formulated specifically to show up on deeper skin tones.
Moodeaux
Brianna Arps' up-and-coming brand has exploded on the indie fragrance scene thanks to its minimalist, Instagram-worthy packaging and clean ingredients. Her line of perfume is all about boosting your mood with the power of aromatherapy.
Worthy SuperCharged SkinScent Travel Pen
Moodeaux's best-selling fragrance, Worthy, is a your-skin-but-better blend of citrus, woods and floral accords that complement your natural pheromones.
Nuele Hair
Dr. Christine Martey-Ochola and Anne Cheatham used their chemistry and biology backgrounds to create Nuele Hair, a brand that helps women of all hair textures accomplish any hairstyle — without using chemical relaxers or keratin.
Nuele Hair Serum
Transform your hair into its best texture yet with this deeply moisturizing and protective serum, which is full of natural ingredients that can help nourish your hair.
Pat McGrath Labs
The legendary beauty mogul Pat McGrath has transformed the cosmetics industry with her cutting-edge makeup. Shopping from her website, you'll have trouble not putting everything in your cart.
Mothership V: Bronze Seduction
Multi-dimensional shades, like bronze and rose gold, create a mesmerizing eyeshadow palette. The colors are gorgeous, but also highly pigmented and easily blend for a smooth application.
Riot Swim
Founded by Monti Landers, Riot Swim is where you can find sexy, minimalist-style bikinis and one-pieces.
Maddox One Piece
This sleek one-piece will feel like a glove on your body.
Salone Monet
Monet designs color-inclusive nude heels — the Sable sandal style and Jone pump style, available in six shades from fair to deep. Stars such as Beyoncé, Gabrielle Union and Keke Palmer have all rocked Monet's wardrobe-essential shoes.
Anita Satin Pumps
These heels come in color-inclusive nudes. They have a unique recessed platform for extra support.
Savage X Fenty
We couldn't make this list without mentioning one of our favorite pop star's clothing brand. Rihanna's mission for the brand is to make clothing that helps customers look good and feel good while also expressing themselves.
Butterfly Wings Unlined Lace Tulip Cup Bra
This pretty bra resembles butterfly wings.
Sunday II Sunday
Founder Keenan Beasley launched haircare brand Sunday II Sunday, inspired by the women in his life who have active, on-the-go lifestyles. The products are formulated with active ingredients to restore loss of moisture caused by sweat, buildup and environmental damage.
Root Refresh Micellar Rinse
Need to add some new life to your locks? A spritz of this will do just the trick.
Telfar
The New York-based unisex fashion line is founded by 2017 CFDA/Vogue Fashion Fund winner Telfar Clemens, who designs apparel, jewelry and the popular (consistently sold-out) Telfar logo shopping bags — dubbed the "Bushwick Birkin."
UGG X Telfar Logo Mini
These UGGs in a crinkle patent leather are updated with a Telfar logo.
UOMA Beauty
Founded by Nigerian-born former beauty executive Sharon Chuter, UOMA is home to innovative makeup products created for all. The award-winning Say What?! Foundation is a key product from the line. Available in 51 shades, the foundation comes in six custom formulations tailored to the unique needs of different skin color groups, called Skin Kins.
Say What?! Foundation
Lightweight,with buildable coverage, this hydrating foundation has 51 shades to choose from for your perfect match.
Ustawi
Named after the Swahili word for "wellness," Ustawi's line of skincare is specifically formulated with melanin-rich skin in mind. The brand is created in tandem with board-certified dermatologists to deliver the most effective and safe products for your skin — and it's how Abbott Elementary's Sheryl Lee Ralph got her skin red carpet-ready for the American Music Awards. Singer Cassie also swears by the brand's vitamin C serum for her signature glow.
Red Clay Mask
Packed full of antioxidants, this red clay mask — rated 4.6 out of 5 stars — can help minimize oil while hydrating your skin. Vitamin C plus niacinamide and baobab fruit work to brighten your skin and create a more even tone.
Vernon François Haircare
Celebrity hairstylist Vernon François' line offers haircare products, styling products and accessories for natural hair.
PURE~FRO Shampoo
This ultra-moisturizing shampoo for kinky and coily hair is silicone- and sulfate-free.
We Dream In Colour
From designer and illustrator Jade Gedeon, We Dream In Colour offers colorful, handmade statement jewelry inspired by nature. Celebs such as Jennifer Hudson, Kerry Washington and Zendaya have worn her pieces.
Butterfly Garden Earrings
The perfect accent to a formal dress or for jazzing up a plain outfit, these earrings are sure to turn heads wherever you go.
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