Amazon's 2024 ‘Toys We Love’ List Is Here — Shop the Hottest Holiday Gifts for Kids of All Ages

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Wicked Glinda Doll
Mattel

Amazon’s 2024 'Toys We Love' list is the largest yet, with over 300 toys expected to be this year's hottest gifts.

In preparation for the fast-approaching holiday season, Amazon just released its much-anticipated 'Toys We Love' list for 2024. Much like years past, the online retailer isn't toying around.

This year's list is the biggest yet, featuring over 300 of the best toys on Amazon for kids of all ages. That's 100 more than last year and many of the top recommendations come in under $10. In fact, Amazon says that over 25% of the toys on the entire list are under $20. 

Shop Amazon's 'Toys We Love' List

Sure, Christmas is still a few months away, but it's never too early to start shopping for all the little ones on your list. Year after year, the most popular toys sell out in minutes and trendy games fly off the shelves. Luckily, this list is curated by the Amazon Toys Team, so you can confidently get a head start on your gift shopping before the big holiday rush. 

Whether the kids on your list are professional LEGO builders, love an adorable plush of all shapes and sizes, or are just learning to walk, Amazon's 'Toys We Love' list has something for every interest and budget. There are even many new holiday toys that aren't released yet, but are available for pre-order. From STEM sets to Wicked Barbie dolls, we've gathered some of our favorites from the Amazon gift guide below. 

You can also filter the list on Amazon by a child's age range, price, and category to make shopping easier. Ahead, shop the best finds from Amazon's 2024 'Toys We Love' list, including well-known brands like Hello Kitty, Crayola, Fisher-Price and more.

Best Amazon Toys We Love Under $25

Crayola Color Wonder Bluey Activity Kit

Crayola Color Wonder Bluey Activity Kit
Amazon

Crayola Color Wonder Bluey Activity Kit

Embark on a mess-free coloring quest with Bluey and friends. Parents will love how this coloring book comes with special markers that appear only on the Color Wonder paper — not on skin, clothing, or carpets.

Pickleball Blast

Pickleball Blast
Amazon

Pickleball Blast

Bring the popular paddle sport from the court to the tabletop with Pickleball Blast. Players have to use a paddle to knock a pickle around and try to flip over their opponent's pickle jar lids.

$15 $13

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Fisher-Price Stacking Toy

Fisher-Price Stacking Toy
Amazon

Fisher-Price Stacking Toy

This affordable Amazon-exclusive set from Fisher-Price comes ready to travel with its carrying handle, ideal for mobile babies and tots.

Clue Escape: The World’s Fair Board Game

Clue Escape: The World’s Fair Board Game
Amazon

Clue Escape: The World’s Fair Board Game

Who murdered a brilliant scientist at the World’s Fair? Escape the Fair and catch a killer in this thrilling board game. Players work together to solve the murder mystery by cracking puzzles that unlock new areas of the Fair and uncover details.

Squishmallows Original Dragonite Pokémon Plush

Squishmallows Original Dragonite Pokémon Plush
Amazon

Squishmallows Original Dragonite Pokémon Plush

Grow your kid's Squishmallows Squad with this super-soft, collectible Pokémon stuffed animal.

Taco Cat Goat Cheese Pizza Card Game

Taco Cat Goat Cheese Pizza Card Game
Amazon

Taco Cat Goat Cheese Pizza Card Game

This addictive game is as unique as its name. It's an action-packed, quick-to-learn party game for all ages that will keep players on their toes.

Best Amazon Toys We Love Under $50

Mattel Universal Wicked Deluxe Glinda Fashion Doll

Mattel Universal Wicked Deluxe Glinda Fashion Doll
Amazon

Mattel Universal Wicked Deluxe Glinda Fashion Doll

Inspired by Wicked, the deluxe Glinda doll captures her signature look from the musical film with her pink ballgown and gold earrings. Kids can collect their favorite Wicked characters to recreate scenes and make up their own storylines.

Mattel Universal Wicked Deluxe Elphaba Fashion Doll

Mattel Universal Wicked Deluxe Elphaba Fashion Doll
Amazon

Mattel Universal Wicked Deluxe Elphaba Fashion Doll

With a cape draping over a sheer black dress and black boots, Elphaba knows how to create a dramatic exit! Her iconic witch hat, broom, and satchel add the finishing touches to the signature look.

National Geographic Stepping Stones for Kids

National Geographic Stepping Stones for Kids
Amazon

National Geographic Stepping Stones for Kids

Designed to promote coordination skills and balance, these active sensory toys have a non-slip rubber base and textured stepping surface for enhanced safety. Kids can safely jump from stone to stone and navigate their obstacle course.

Just Play furReal Daisy The Yoga Goat

Just Play furReal Daisy The Yoga Goat
Amazon

Just Play furReal Daisy The Yoga Goat

Namastaaay all the way to zen levels of fun with this adorable, interactive goat that moves her head, swishes her tail, drinks from her play water bottle, and does downward dog and bird dog yoga poses.

Monopoly Harry Potter Edition Board Game

Monopoly Harry Potter Edition Board Game
Amazon

Monopoly Harry Potter Edition Board Game

Play Monopoly as a Hogwarts student and travel around the board with one of six enchanting transportation-themed golden tokens. Each player gets sorted into a house by choosing a House Card, and they’ll collect points for their house throughout game.

$40 $32

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Magna-Tiles Color Shop 20-Piece Magnetic Construction Set

Magna-Tiles Color Shop 20-Piece Magnetic Construction Set
Amazon

Magna-Tiles Color Shop 20-Piece Magnetic Construction Set

Magna-Tiles are always a popular holiday toy, and these encourage kids ages 3 and older to explore color and learn through play. This set comes with 20 pieces and it's compatible with other Magna-Tile sets.

National Geographic Science Kit & Rock Collection Advent Calendar 2024

National Geographic Science Kit & Rock Collection Advent Calendar 2024
Amazon

National Geographic Science Kit & Rock Collection Advent Calendar 2024

Each day of December as Christmas approaches, kids will open an exciting science experiment to conduct. They'll love Kids will love making a test tube glow, floating coins, growing a colorful crystal tree and much more.

Best Amazon Toys We Love Under $100

McFarlane Toys DC Multiverse Batmobile

McFarlane Toys DC Multiverse Batmobile
Amazon

McFarlane Toys DC Multiverse Batmobile

This Batmobile was destroyed partway through Batman Forever when The Riddler deposited a sack full of explosives in the cockpit. It not only glows in the dark, but also features a canopy that slides open for cockpit access.

Play-Doh Pizza Delivery Scooter Playset

Play-Doh Pizza Delivery Scooter Playset
Amazon

Play-Doh Pizza Delivery Scooter Playset

This all-in-one scooter and pretend play kitchen lets kids imagine running their own food delivery business. Kids can play pretend chef and then slide the pizza box into the slot on the side of the scooter before riding to their destination.

Lego Harry Potter Talking Sorting Hat

Lego Harry Potter Talking Sorting Hat
Amazon

Lego Harry Potter Talking Sorting Hat

Tip the top of the Sorting Hat or place it on your head to activate any of the 31 randomized sounds and find out which Hogwarts house the hat selects for you.

$100 $84

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Squishmallows Original Micromallows Ferris Wheel Display Set

Squishmallows Original Micromallows Ferris Wheel Display Set
Amazon

Squishmallows Original Micromallows Ferris Wheel Display Set

This compact, whirling display includes 22 fan-favorite Micromallows, which are 2.5” micro plushies by Original Squishmallows.

Monster High RuPaul Doll, Dragon Queen

Monster High RuPaul Doll, Dragon Queen
Amazon

Monster High RuPaul Doll, Dragon Queen

Designed in collaboration with RuPaul, this gore-geous Monster High doll celebrates the inner fire that makes everyone unique. RuPaul Dragon Queen channels major dragon energy with a black faux leather bodysuit and jaw-dropping wings​​​​​​​.

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