Ace Hamptons Summer Style Ahead of Labor Day Weekend 2024

Each product has been independently selected by our editorial team. We may receive commissions from some links to products on this page. Promotions are subject to availability and retailer terms.
Emma Roberts in East Hampton, New York
Credit: Lexie Moreland//Getty

The Hamptons' classic coastal aesthetic is easy to embrace. H&M, Reformation, Farm Rio and more offer picks for every taste.

The Hamptons, as you may know, is a posh area of Long Island that is a summer haven for the fabulous and affluent. From Martha Stewart to Beyoncé, Sarah Jessica Parker to Madonna, the seasonal residents read like an IMDB page for a blockbuster hit. 

Sure, it is lovely, but mention Long Island in any other context and you may receive a more reserved reaction. Regardless, there's so much to love about the Atlantic shores, with the sparkling green, cool waters and fine sand beaches (in contrast to the more picturesque yet far rockier beaches of the Italian Riviera.) Personally, I've mostly camped south at Fire Island, but I've wondered what one would wear should one receive an invite to a summer rental bash or upscale soirée.

Dressing for the Hamptons combines American coastal prep and quiet luxury. There is never a logo in sight, designer or otherwise. As soon as you leave the metro area, the black garb of city dwellers is shed and, as if by portal rather than bridge or tunnel, transformed into a linen set or floral frock.

So, if you'd like to dress for the Hamptons (like a celebrity or otherwise), scroll on for the best pieces to shop now. The vibe is infinitely more wearable — and, thanks to Labor Day sales, affordable — than you'd expect, and people may assume you're from old money. Your secret is safe with me.

J.Crew Elena Puff-Sleeve Dress in Crepe de Chine

J.Crew Elena Puff-Sleeve Dress in Crepe de Chine
J.Crew

J.Crew Elena Puff-Sleeve Dress in Crepe de Chine

This day-to-night dress is perfect for strolling oceanside or eating dinner al fresco. It also comes in pale blue or black. 

$178 $145

Shop Now

Gap × Dôen Denim Midi Dress

Gap × Dôen Denim Midi Dress
Gap × DÔEN

Gap × Dôen Denim Midi Dress

Do not snooze on the incredible coastal, vintage-inspired pieces priced closer to Gap than Doên. This dainty eyelet dress also comes in white

Reformation Naya Two-Piece Set

Reformation Naya Two-Piece Set
Reformation

Reformation Naya Two-Piece Set

Summer calls for easy dressing, and matching sets are the simplest way to look polished. 

Ralph Lauren Logo Cotton-Blend Fleece Sweatshirt

Ralph Lauren Logo Cotton-Blend Fleece Sweatshirt
Ralph Lauren

Ralph Lauren Logo Cotton-Blend Fleece Sweatshirt

There are exceptions to the no-logo rule, like this Ralph Lauren sweatshirt Jennifer Lopez wore while bicycling last month. The classic American designer is consummate Hamptons, and Lopez posted more than once in the brand's clothing. 

Reformation Mason Pant

Reformation Mason Pant
Reformation

Reformation Mason Pant

Khakis match nearly any top. Wear a wide-leg pair with a floral blouse like Jennifer Lopez did last month while in the Hamptons. 

H&M Balloon-sleeved Dress

H&M Balloon-sleeved Dress
H&M

H&M Balloon-sleeved Dress

Elegant florals are definitely in while in the Hamptons. 

Farm Rio Off-White Tulle Long Sleeved Blouse

Farm Rio Off-White Tulle Long Sleeved Blouse
Farm Rio

Farm Rio Off-White Tulle Long Sleeved Blouse

The shirring and high neck make this sheer top perfect for the Hamptons' low-key styles. Pair it with a skirt or denim. 

$85 $34

Shop Now

Hill House Home The Lace Elizabeth Nap Dress

Hill House Home The Lace Elizabeth Nap Dress
Hill House Home

Hill House Home The Lace Elizabeth Nap Dress

Beyoncé's post from June of her Hamptons vacation with Jay-Z and their fam will forever give the frilly white summer dress inspo. 

Norma Kamali X Revolve V-Neck Rectangle Gown

Norma Kamali X Revolve V-Neck Rectangle Gown
Revolve

Norma Kamali X Revolve V-Neck Rectangle Gown

A timeless black dress is your go-to for any party invites or cocktail meetups. 

Quince 100% Organic Cotton Smocked Midi Dress

Quince 100% Organic Cotton Smocked Midi Dress
Quince

Quince 100% Organic Cotton Smocked Midi Dress

Blue and white stripes are popular in the Hamptons and coastal towns along the East Coast. Gwyneth Paltrow wore a G.Label by Goop one a few weeks ago, but you can score an organic cotton one for less. 

H&M Padded-cup High-leg Swimsuit

H&M Padded-cup High-leg Swimsuit
H&M

H&M Padded-cup High-leg Swimsuit

Throw a skirt on over a chic bathing suit and go straight to lunch. 

JLuxLabel Kenna Knit Bodysuit

JLuxLabel Kenna Knit Bodysuit
Nordstrom

JLuxLabel Kenna Knit Bodysuit

Travel light with a statement day-to-night bodysuit in on-trend crochet. 

Ododos Women's Tummy Control Yoga Shorts with Pockets High Waist Athletic Workout Shorts

Ododos Women's Tummy Control Yoga Shorts with Pockets High Waist Athletic Workout Shorts
Amazon

Ododos Women's Tummy Control Yoga Shorts with Pockets High Waist Athletic Workout Shorts

While you may want to dress with intention, throwing on tried and true basics is standard at the beach, like Emma Roberts in leopard print gym shorts, a black tank and a gray sweater carrying a Nili Lotan shopping bag last summer. The fashionable print seems to be one of the actress' favorites. 

Ralph Lauren The RL Leather Tote

Ralph Lauren The RL Leather Tote
Net-a-Porter

Ralph Lauren The RL Leather Tote

If you fancy a Ralph Lauren bag like Roberts', the timeless black leather style will always elevate an outfit. 

$2,445

Shop Now

Farm Rio Festival Euroflax Blouse

Farm Rio Festival Euroflax Blouse
Farm Rio

Farm Rio Festival Euroflax Blouse

Don't shy away from having a little tropical-inspired fun. Shop the matching skirt, too, while on sale. 

$140 $56

Shop Now

Bond No. 9 New York - Hamptons

Bond No. 9 New York - Hamptons
Saks Fifth Avenue

Bond No. 9 New York - Hamptons

This unisex fragrance, named for those distant shores, has notes of lime blossom, magnolia, amber and sandalwood. A fine scent is the perfect accessory, no matter what you wear. 

$275 and up

Shop Now

RELATED CONTENT: