These brands are helping people to embrace their individuality throughout Pride Month and beyond.
It's June, which means that Pride Month has officially arrived! And while the resurgence in bright, rainbow-wrapped cosmetic collections might add a colorful touch to the shelves at your local beauty supplier, we all know that truly showing up and showing out for the LGBTQ+ community requires —rather, deserves — much more than performative ally-ship.
Through Pride Month and beyond, there are a number of great ways to amplify queer voices and celebrate the LGBTQ+ community's impact within our greater culture. One great, actionable way to start? Shop from the wide array of LGBTQ-owned beauty brands that are putting their money where their mouth is when it comes to demonstrating palpable support for the queer community — and churning out some seriously great skincare, hair and makeup products, in the process.
From cult-favorite brands such as Peace Out, Isle of Paradise and Common Heir to beloved beauty retailers Malin + Goetz, SolaWave and Boy Smells, there are a number of LGBTQ-owned beauty brands that are working to celebrate individuality through their thoughtful product selections — all while helping to create safe spaces and ultimately champion gender expression beyond the binary.
Ahead, shop ET's picks for the 11 best LGBTQ-owned beauty brands to support now and always. Plus, check out the 50 best LGBTQ shows to stream and more of our favorite LGBTQ-owned brands to shop.
Peace Out Skincare
Let's face it: Skin imperfections can be incredibly frustrating, but they don't have to stop you from feeling like your best self. That's the idea behind Peace Out, an LGBT-founded skincare company that provides playful solutions to your biggest skincare woes.
Aside from retinol sticks and undereye patches, Peace Out is most famous for its acne dots, a hydrocolloid dressing that speeds up healing while protecting your zit from dirt and grime. Plus, they keep you from picking at your skin.
Acne patches have become one of our favorite skincare trends of the last year, making a painful pimple feel like an art project. Right now, you can shop Peace Out's limited-edition pride acne dots.
Peace Out Pride Acne Dots
Minimize breakouts overnight with anti-acne dots containing Salicylic Acid, retinol, and aloe vera. Plus, $5 from each box goes toward the Trevor Project, a nonprofit organization dedicated to preventing suicide amongst LGBT youths.
JVN
JVN helps users to embrace shiny, healthier locks year-round. But this June in particular, Jonathan Van Ness’ beloved haircare brand has released an exclusive Pride Hair Set featuring two best-sellers: the leave-in conditioning mist and nourishing shine drops. The best part? Not only does the bundle let you save on both products, but 10% of profits will go towards GLSEN, a nonprofit dedicated to creating safer learning environments for LGBTQ+ youths.
JVN x GLSEN Pride Hair Set
Protect your hair from UV rays while adding a healthy dose of shine using this dream team of JVN products.
Snif
As a gender-neutral fragrance brand, inclusivity is at the forefront of Snif's mission — with a wide-ranging collection of fresh perfumes, candles and other thoughtfully-crafted scents built on the basis of authenticity and without gendered language in mind.
Snif Sweet Ash
Sweet Ash is arguably snif's most popular fragrance with woodsy, sweet notes of moss, fir balsam, vanilla and tonka bean.
Isle of Paradise
TikTok is obsessed with Isle of Paradise's glow-getting products – and we are, too. The brand is famous for its vegan-friendly, cruelty-free line of gradual and instant self-tanning waters, face drops, mousses and more. Just in time for summer, secure yourself some new bronzing skincare from a brand you can feel good about.
Isle of Paradise Medium Self-Tanning Drops
The self-tanning drops are infused with natural, skin-loving ingredients, including grapefruit, chia seed and avocado oils for hydration and an even, long-lasting tan.
Malin + Goetz
Founded by life and business partners Matthew Malin and Andrew Goetz, Malin + Goetz has built a renowned reputation for their sustainable and LGBTQ-friendly company principles. If you're in the market for a luxury hand soap, gentle skincare or a new signature home and body fragrance, consider shopping Malin+Goetz's stylish line of products.
Malin+Goetz Rum Hand + Body Wash
The iconic rum hand and body wash makes for a great hostess gift, or you can treat yourself to this affordable luxury product for your own home.
Boy Smells
Odds are, if you've been in a trendy boutique as of late, you've probably seen a Boy Smells candle.
What started off as a kitchen experiment between Matthew Herman and David Kien became one of the top indie brands in the fragrance world — even leading to a collaboration with Kacey Musgraves. The "genderful" candle brand has also ventured into fine fragrances if you're in the market for a new perfume.
Whether you're in search of a signature scent for your home or a luxe gift that won't break the bank, Boy Smells has you covered with a range of innovative fragrances for the home and body.
Boy Smells Gardener Scented Candle
Tomatoes may not be the first thing that comes to mind when you think of typical candle scents, but ripe, juicy vine fruits mixed with white tea and honeysuckle makes this the perfect candle to burn any time.
SolaWave
So many celebrities — from White Lotus stars Jennifer Coolidge and Meghann Fahy to fellow HBO darlings Nicole Kidman, Reese Witherspoon, Pedro Pascal and Sydney Sweeney — are fans of SolaWave's advanced skincare wand, which offers advanced red light therapy treatments right at home. Right now, you can snag the Hollywood-approved product on sale for 50% off.
Solawave 4-in-1 Facial Wand
De-puff, moisturize and energize your skin in as little as five minutes per day, three times per week. Beloved by Nicole Kidman, Sydney Sweeney and Pedro Pascal, this wand is portable and rechargeable for easy travel.
Freck Beauty
As the company known for the rebirth of the faux freckle trend, it comes as no surprise that Freck Beauty is loved by makeup gurus, influencers and celebs alike for its commitment to highlighting and celebrating individuality — always.
Best of Freck Duo
For pinch-able cheeks, use this duo of Freck's best-selling freckle cosmetic and cheek tint in a bright poppy shade.
Undefined
Perhaps implied by the name, Undefined has a purpose-driven mission to "democratize beauty," leaving it undefined and attainable for any and everyone's personal needs. From nourishing R&R serums to adaptogen-infused chocolate bars and basically every other wellness goodie under the sun, Undefined is home to it all.
Undefined R&R Sun Serum
Protect your skin's from the sun's rays with an SPF 30 mineral sunscreen serum infused with niancinamide.
Common Heir
Created by chief product officer Angela Ubias and CEO Cary Lin, Common Heir is hailed as being one of today's premier beauty brands — celebrated for its unique product selection and thoughtfully curated business model. As a queer and WOC-founded company, the brand is also dedicated to improving the greater beauty industry through the use of clean solutions and biodegradable (yet still totally adorable) packaging.
Common Heir Vitamin C Serum
"This Vitamin C Serum has been life changing in my skincare routine," raved one reviewer. "It is hydrating, smoothing & leaves my skin with the best glow. I always feel, "lit from within" after I apply this serum every morning. On top of that, it is 100% plastic-free! I love that you can boil the capsules after use, and that the biodegradable, plant-based capsules keep the Vitamin C Serum from oxidizing. I feel happy knowing that every time I use this Vitamin C Serum I am helping my skin, and the planet!"
Madison Reed
As a hair color company, Madison Reed is responsible for some of today's best and most accessible hair products — many of which are available at both Ulta and Target. Besides crafting a brand reputation that's rooted in both equity and inclusion, Madison Reed will be donating to GLAAD in honor of Pride Month — a nonprofit that advocates for fair and accurate LGBTQ representation in the media to inspire cultural change and acceptance.
Madison Reed Pro Ionic Hair Dryer
Achieve perfect blowouts at home using this dryer that claims to improve shine while reducing frizz, thanks to its ion generator and tourmaline technology.
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