The iconic magazine is debut a resign next March.
Playboy magazine is undergoing a top-to-bottom redesign that includes ditching the one thing that put them on the map: photos of naked women.
While the iconic publication will still have "sexy, seductive pictorials of the world’s most beautiful women," according to a statement from Playboy, the images will now be more PG-13. This decision came about after Playboy decided to cease posting naked images on their website in August and saw a traffic increase from 4 million to 16 million users per month, according to the brand's executives (via NPR).
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"The political and sexual climate of 1953, the year Hugh Hefner introduced Playboy to the world, bears almost no resemblance to today,” said Playboy Enterprises CEO Scott Flanders. "We are more free to express ourselves politically, sexually and culturally today, and that’s in large part thanks to Hef's heroic mission to expand those freedoms. We will stay true to those core values with this new vision of Playboy’s future. Once our readers see all of the innovative changes we’re making to the magazine, we’re confident they will love the end product when it debuts next year."
What's not going away is Playboy's "award-winning mix of long-form journalism, interviews and fiction."
The new Playboy will debut next March.
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"If you're a man between the ages of 18 and 80, Playboy is meant for you," Hefner wrote in his first editor's letter. Will that be true in 2016?
Do you think Playboy is right to stop running nude pics in their publication?
WATCH: Kendra Wilkinson Slams Holly Madison, Says Playboy Memoir Is Full of 'Disgusting' Lies
Just this year, Hefner's ex-girlfriend Holly Madison released the memoir, Down the Rabbit Hole, about her time living in the Playboy mansion. Madison spoke with ET about the hard times with Hefner and what led her to contemplating suicide: