SJP is the new face of the brand.
Those are not mom jeans!
Sarah Jessica Parker is officially making denim look more fashionable than ever as the new face of Jordache jeans.
Women's Wear Daily released the first photos of the Sex and the City star showing off her enviable curves in the form-fitting and high-waisted denim. Hey, if you got it, flaunt it, right?
"The Jordache Look" collection that the 50-year-old actess is modeling has the brand’s iconic details from the '70s and '80s, including the label's trademark horse head stitched on the coin pocket.
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Here's how they look from the back.
Talk about "bringing sexy back!" And that's not just a Justin Timberlake song we're singing here.
While many of the jeans that show off your assets range in price from $89 to $149 on Jordache's website, other pairs will be made more affordable at Walmart.
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Jordache's Walmart collection will reportedly start at $17 a pair and will be available in stores and online in mid-July.
Parker is not the only celebrity face who has been attached to the brand over the years. Both Heidi Klum and Elizabeth Hurley have previously modeled for Jordache.
Check out the video above for more on how Parker is making this one sexy, brand!
