The singer had fans call a hotline number to hear his Drake remix on Friday.
Justin Bieber wants you to call him on his cell phone -- for real.
The singer dropped a remix of Drake's meme-inspiring single, "Hotline Bling," on Friday in a slightly unusual way. Bieber posted a hotline number to his social media pages, urging fans to gives him a call to hear his reimagining of the rapper’s track.
Call me 231 377 1113 on my cell phone pic.twitter.com/UAGG4ntQNf
— Justin Bieber (@justinbieber) October 30, 2015WATCH: Justin Bieber Debuts New Single 'Sorry,' Along With a Dance-Filled Video!
Bieber did change some of Drake's lyrics -- crooning the pivotal line as "you used to call him on his cell phone" -- but the most striking part of the remix is how it sounds digitized, as if it’s being played through an actual hotline.
"Love to my bro @champagnepapi," Bieber wrote on an Instagram post, giving Drake his due after releasing the track. "Canadian boys really doing it."
WATCH: Drake's 'Hotline Bling' Dancing Just Became the Greatest Meme on the Internet
Perhaps the remix is Bieber’s way of apologizing to fans after walking off-stage during a concert in Norway earlier this week when fans in the front row upset him.
"Sadly it's Been a rough week for me, long days no sleep, while having to be ‘on’ as they would say for cameras fans etc.," the 21-year-old singer wrote in an Instagram apology after the incident. 'In no way did I mean to come across mean, but chose to end the show as the people in the front row would not listen."
See more of the incident in the video below.
WATCH: Justin Bieber Storms Off Stage Mid-Concert After Fans Upset Him, Later Apologizes