Lange, 64, is the New Face of Marc Jacobs Beauty

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Marc Jacobs makes a surprising choice for his first-ever beauty campaign.

Jessica Lange, 64, has just been named the new face of Marc Jacobs Beauty!

"Announcing the new face of @MarcBeauty, Jessica Lange! Campaign shot by David Sims," the brand tweeted Wednesday, along with this stunning shot of the actress sporting dramatic eye makeup.

Pics: Stars Without Makeup

Lange will star in Marc Jacobs' first-ever beauty campaign, and she also served as the voice for the brand's fall 2014 runway show.

And it looks like older models are becoming a surprising new beauty trend.

Pics: Miley Cyrus Goes Moody for Marc Jacobs

Legendary actress Charlotte Rampling, 68, was just named the face of Nars Cosmetics Wednesday.